Financial Services Sector accentuated on Session 3 of Special Topics in Business Analytics series

On its third session, the Special Topics in Business Analytics series underscored Analytics in the Financial Services Sector. The speaker, Mr. Dennis R. Vergara, has over 20 years of management information system, business intelligence and analytics experience in the field of financial industry. He is currently the First Vice President and Head of Customer Analytics and Campaigns Division under the Marketing Group of Rizal Commercial Banking Corporation (RCBC). 

He held positions in the area of retail banking, sales and operations, cash management, controllership, information technology, business intelligence competency center, change management and marketing.

Mr. Vergara has had an actual implementation of business analytics in the area of campaigns, risk, upsell and cross sell, predictive and prescriptive analytics, acquisition, churn and business model development. As an experienced analytics practitioner, he believes that the success factor of analytics implementation is measured by the return on investment, cost savings and enhanced business productivity.

The event was held last October 2, 2019 at the Audio-Visual Room 2 of the Mapua University, 333 Senator Gil J. Puyat Avenue, Makati City.